There are 3 common reasons why the BINARY BUSINESS PLAN are quite attractive to distributors:

1. The “spillover” concept attracts new distributors because technically, they can receive commissions by sponsoring only two distributors and let uplines (those who signed up earlier) do the “spillover” for them.

2. Binary plans are quite simple to understand. This allows distributors to duplicate their effort easier, a necessary tool to succeed in network/multilevel marketing.

1. Is this Business Legal ?

This business is perfectly legal, unless a particular country has laws that prohibit direct selling. Countries such as UK and Canada have laws that govern how you conduct your business. In India the business is covered with Consumer protection act as well as Selling of goods and products. These Laws are usually an attempt by authorities to prevent unethical conduct. The laws are an attempt to control motives and attitudes, which can't be legislated, so they too often end up having the wrong effect on the wrong people.

2. Is this Business Ethical ?

The principle on which this business is based is completely ethical. However, unethical people can introduce practices which are entirely unethical. This business is just a means, where a great deal of money can be made. Like any other business in this industry also some exploit and manipulate others for gains. One must be mindful of such people and their practices.

3. Do I need to sell to succeed ?

One way or the other you need to be able to sell in order to succeed in this business. But selling doesn’t have to be pushy or manipulative. In fact the best sellers are usually teachers and leaders, not hype merchants. Selling is what you need to do to succeed; it’s a different matter how you sell. There are better reasons (why) and methods (how) that produce faster, bigger results. See the Training Centre ideas and strategies that work more effectively.

4. Do I need to sponsor / recruit to succeed in this business ?

If you really want to succeed in this business, to take advantage of the unique leverage offered by this business, you need to sponsor / recruit. It’s like riding a bicycle. You can get yourself an old single-speed bike that has no gears. If you want to go faster, you have to pedal faster. If you want to climb a hill, you have to push harder, even though your speed is almost at a standstill. It's hard work, and it takes a long time to get anywhere. On the other hand, a 10-speed bike means you can cruise at high speed in high gear, with very little effort then, when you need to climb a hill, you simply drop the gears back to low and put in a little more effort and get there much quicker for a lot less effort. Sponsoring increases the amount of product flowing through your business, exponentially. And it boosts your rewards exponentially, too. It reduces the amount of time and effort required.

5. Is this Business offers the best Products and Services ?

Any Consumable products and sought out services are best suited for this kind of business. Many products and services require a change in consumer behavior before the benefit can be gained. E.g. if you are primitive some financial services where savings are necessary first you need to change the behavior of the buyer to have the habit of saving in order to take full advantage of the services provided.

9. Can I be really successful ?

It requires some basic knowledge, attitudes and skills. It does NOT require any particular gifts or talents, although these can help speed up the rate of success. here are people who do not work hard enough in their business, that they blame the plan for their failure. Keep the plan simple and explain it in terms of benefits and nor features. The secret of success is leverage — the extent to which you can duplicate your achievements through sponsoring, training and supporting others to do what you do.